... at: jylee@unsw.edu.au 29 05 2019 16 02 2020 21 06 2020 07 08 2020 22 08 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Nonprofit Professional service firms Professionals Giving Pro bono service Pro bono...

... conduct an in-depth qualitative study of a multinational professional service firm. Counter-intuitively, professional service firms may appear unlikely candidates for the study of multiple reputations, as they strive to project a single, socially responsible and “elite” corporate image to clients despite...

... progress in this respect. © MCB UP Limited 2003 Analysis Professional service firms Public relations Public relations (PR) is an “emerging” social science discipline (Hazleton and Botan, 1989, p. 13) currently lacking paradigmatic and topic diversity and strongly influenced by practice...

... Scotland and provide a valid picture of the dynamics of the adoption of marketing concepts in NHS Trusts. Services marketing Professional service firms Health care Organizational stucture The formal centralized marketing department has until recently enjoyed unchallenged hegemony...

... relationships is a strategic endeavour which requires the appropriate selection, training, nurturing and support of contact personnel. Relationship marketing Professional service firms Banking Service quality Customer orientation Customer satisfaction © MCB UP Limited 2000 Client...