...Dominique A. Greer Purpose – This study aims to explore the scope of consumers’ defective co-creation behaviour in professional service encounters. One of the founding premises of service-dominant logic (Vargo and Lusch, 2004, 2008) is that consumers co-create the value they derive from service...

... is an S‐shaped curve portraying the four successive stages of this evolvement: introduction, growth, maturity and decline. © Emerald Group Publishing Limited 2012 Service elimination Service life cycle Service portfolio rationalization Services Professional services Managing...

...Railton M. Hill Purpose The purpose of the paper is to explore the satisfaction response in the context of an applied creative, business‐to‐business, professional service – that of advertiser satisfaction with agency creative services. Design/methodology/approach The study is a based...