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Keywords: Program scheduling
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (7-8): 1290–1307.
Published: 11 July 2016
... Loyalty Advertising planning Duplication of viewing Lead-in Program scheduling The demise of television has been forecast for several decades (Deloitte, 2014). However, television has proved itself a consummate entertainer with almost universal access and robust viewing levels. In Australia...
