... recommendations regarding which measure is the most suitable for assessing the impact of chronic attachment styles on marketing outcomes. Design/methodology/approach A literature review identified seven measures of attachment style for analysis. Two studies examine the psychometric properties, susceptibility...

... and single-item measures. Design/methodology/approach The paper begins by dismissing convergent validation, the core procedure in Nunnally’s (1978) and Churchill’s (1979) psychometric method of measure design which allows alternative measures of the same construct. The method of dismissal...

... such as electron spin), are real? In other words, given that the reality of all past unobservable attributes that were posited in scientific theories has been disproved, by what logic can we consider the attributes referred to by today’s scientific theories to be real? Psychometrics Measurement Validity...

... consistency (Cronbach, 1951). However, Rossiter neglects the current state-of-the-art in psychometrics as well as the advent of new psychometric measurement models based on item response theory (Embretson and Reise, 2000) and Rasch measurement theory (Rasch, 1960 ; Andrich, 1988 ; Salzberger, 2009...