... recommendations regarding which measure is the most suitable for assessing the impact of chronic attachment styles on marketing outcomes. Design/methodology/approach A literature review identified seven measures of attachment style for analysis. Two studies examine the psychometric properties, susceptibility...

... and single-item measures. Design/methodology/approach The paper begins by dismissing convergent validation, the core procedure in Nunnally’s (1978) and Churchill’s (1979) psychometric method of measure design which allows alternative measures of the same construct. The method of dismissal...

...), measuring the attributes of subatomic particles (e.g. electron spin) and suchlike. Nick Lee can be contacted at: nick.lee@wbs.ac.uk 04 10 2016 04 10 2016 Psychometrics Measurement Validity Realism For almost two decades, we have enjoyed various jousts with John Rossiter...

... and operational problems in Rossiter’s C-OAR-SE procedure and discusses how to align measurement in the social sciences to be compatible with the definition of measurement in the physical sciences. Psychometrics Content validity C-OAR-SE Convergent validity Predictive validity Rossiter’s (2002) C...