.... Machiel Reinders can be contacted at: machiel.reinders@wur.nl © Emerald Group Publishing Limited 2015 Public sector Consumer attitudes Public services Services marketing Technology-based self service Mandatory use Customer expertise Airline ticketing, banking, car rental...

... for. Thus public policy marketing, though not yet tested in practise, can be expected to improve the implementation of those governmental policies in which citizen conduct is critical to success. © MCB UP Limited 2001 Marketing Public finance Policy management Public sector...

... of the public sector is political management, and marketing, if it is to be effective, will need to be politically informed. © MCB UP Limited 1994 Consumerism Development Government Growth Management Marketing Public sector The public service is going through a management revolution...

...Laura Cousins Most studies of marketing planning focus on the private sector. A study of marketing planning in 79 organisations in the UK public sector and non‐profit sectors, part of a larger study of marketing planning in the UK, is reported on. Trading public sector organisations were...

... of future bloc‐wide developments. © MCB UP Limited 1990 Eastern Europe Hungary Socialism Marketing strategy Public sector Private sector ...

... 1989 Local government Finance Private sector Public sector Purchasing ...

...Miron Mushkat The influence of government planning on the public sector can be seen in the attempt to increase efficiency, which often overlooks more distant objectives. The most usual strategic policy has been one of incrementalism — a policy of small‐scale change introduced gradually. The claims...

...C.M. Octon Examines marketing techniques used by British non‐profit organisations. Defines public sector and voluntary sector non‐profit organisation. Outlines the difficulties encountered in defining the marketing process in non‐profit organisations compared with normal business operations...

.... Recommends general approaches for facilitating consumer‐client orientation in public service marketing. © MCB UP Limited 1981 Channel relationships Public sector Marketing Services marketing | 17 Consumer-Client Orientation and Public Service Marketing by Richard F. Beltramini A great deal...