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Journal Articles
Reflections on a decade of EJM and marketing scholarship: the good, the bad, and the future
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1774–1798.
Published: 14 November 2017
... scholarship (e.g. university administrators). The author suggests a number of directions that the research, publication and reward process could move in to improve practice. Originality/value The paper brings together a large number of different views and concepts relevant to further development...
