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Keywords: Publishing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (6): 697–699.
Published: 01 June 2010
... that published in a limited selection of journals, and that research needs to be judged on its own merits. Research limitations/implications These thoughts are preliminary and intended to spark thinking and debate, not to represent editorial policy. Owing to space constraints, the coverage of many issues...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1984) 18 (2): 121–128.
Published: 01 February 1984
...D. Kennington Looks at the types of published material available through libraries, museums, art galleries and records offices under the direction of local authorities. Examines the importance of publishing material, and investigates the marketing strategies for these publications. Concludes...
