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1-7 of 7
Keywords: Purchasing techniques
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Journal Articles
Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (6): 874–904.
Published: 01 June 2010
... of online shopping behavior between Asia‐Pacific consumers and Western consumers across borders. Internet marketing Purchasing techniques Internet shopping Korea Consumer behaviour United Kingdom Generally, customer loyalty can be measured as a behavior (e.g. repeat purchase probability...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (7-8): 971–972.
Published: 31 July 2007
...Gábor Hoványi David Kean . How Not to Come Second . London : Cyan Books/Marshall Cavendish 2006 . © Emerald Group Publishing Limited 2007 --> Competitive strategy Compulsive competitive tendering Marketing strategy Purchasing techniques Tendering...
Journal Articles
Predicting purchasing behavior on business‐to‐business markets
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (1-2): 168–181.
Published: 01 February 2001
..., Fishbein and Ajzen (1975, p. 369) suggest that “the best single predictor of an individual’s behavior will be a measure of his intention to perform that behavior”. Business‐to‐business marketing Purchasing techniques Channel relationships Consumer behaviour According to the majority...
Journal Articles
The influence of product type on the purchasing structure
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (11-12): 974–992.
Published: 01 December 1998
... depended on attributes such as product complexity and environmental uncertainty. © MCB UP Limited 1998 Industrial marketing Materials costs Product differentation Purchasing Purchasing techniques Regression analysis Today, 60 percent of every sales dollar goes towards material cost...
Journal Articles
Market Analysis via Judgemental Modelling: An Application in the UK Chemical Industry
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (3): 5–22.
Published: 01 April 1993
... strategies. © MCB UP Limited 1993 Buyers Chemical industry Marketing strategy Purchasing techniques Supplier evaluation United Kingdom Vendor rating ...
Journal Articles
International Marketing and Purchasing of Industrial Goods Features of a European Research Project
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (5-6): 322–338.
Published: 01 May 1980
...., Strategy and Structure, MIT Press, 1961, and Channon, D., The Strategy and Structure of British Enterprise, Macmillan, 1973. © MCB UP Limited 1980 International marketing Purchasing techniques United Kingdom France Germany Italy Sweden ...
Journal Articles
The relationship of intentions to buy consumer durables with levels of purchase
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1970) 4 (2): 87–97.
Published: 01 February 1970
... Consumer goods Purchasing techniques Literature United Kingdom USA The relationship of intentions to buy consumer durables with levels of purchase by G. I. Heald This paper is intended to provide some background to the literature on intentions data and to describe some current research...
