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Journal Articles
Journal Articles
European Journal of Marketing (2007) 41 (7-8): 971–972.
Published: 31 July 2007
...Gábor Hoványi David   Kean . How Not to Come Second . London : Cyan Books/Marshall Cavendish   2006 . © Emerald Group Publishing Limited 2007 --> Competitive strategy Compulsive competitive tendering Marketing strategy Purchasing techniques Tendering...
Journal Articles
European Journal of Marketing (2001) 35 (1-2): 168–181.
Published: 01 February 2001
..., Fishbein and Ajzen (1975, p. 369) suggest that “the best single predictor of an individual’s behavior will be a measure of his intention to perform that behavior”. Business‐to‐business marketing Purchasing techniques Channel relationships Consumer behaviour According to the majority...
Journal Articles
European Journal of Marketing (1998) 32 (11-12): 974–992.
Published: 01 December 1998
... depended on attributes such as product complexity and environmental uncertainty. © MCB UP Limited 1998 Industrial marketing Materials costs Product differentation Purchasing Purchasing techniques Regression analysis Today, 60 percent of every sales dollar goes towards material cost...
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (1970) 4 (2): 87–97.
Published: 01 February 1970
... Consumer goods Purchasing techniques Literature United Kingdom USA The relationship of intentions to buy consumer durables with levels of purchase by G. I. Heald This paper is intended to provide some background to the literature on intentions data and to describe some current research...

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