Keywords: Purchasing techniques
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Journal Articles
Journal Articles
European Journal of Marketing (2007) 41 (7-8): 971–972.
Published: 31 July 2007
...Gábor Hoványi David   Kean . How Not to Come Second . London : Cyan Books/Marshall Cavendish   2006 . © Emerald Group Publishing Limited 2007 --> Competitive strategy Compulsive competitive tendering Marketing strategy Purchasing techniques Tendering...
Journal Articles
European Journal of Marketing (2001) 35 (1-2): 168–181.
Published: 01 February 2001
... at t2. The main arguments derived from these sections are then summarized in three hypotheses that will be subjected to an empirical examination. © MCB UP Limited 2001 Business‐to‐business marketing Purchasing techniques Channel relationships Consumer behaviour According...
Journal Articles
European Journal of Marketing (1998) 32 (11-12): 974–992.
Published: 01 December 1998
... products, and capital buying products, and states that these products closely approximate modified rebuy and new products as classified by Robinson et al. (1967). © MCB UP Limited 1998 Industrial marketing Materials costs Product differentation Purchasing Purchasing techniques...
Journal Articles
Journal Articles
European Journal of Marketing (1980) 14 (5-6): 322–338.
Published: 01 May 1980
... be preliminary to an assessment of each relationship. Points to a need for organisational restructuring of companies. © MCB UP Limited 1980 International marketing Purchasing techniques United Kingdom France Germany Italy Sweden 322 | European Journal of Marketing 14,5/6 International...
Journal Articles
European Journal of Marketing (1970) 4 (2): 87–97.
Published: 01 February 1970
... Consumer goods Purchasing techniques Literature United Kingdom USA The relationship of intentions to buy consumer durables with levels of purchase by G. I. Heald This paper is intended to provide some background to the literature on intentions data and to describe some current research...

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