... Qualitative techniques © MCB UP Limited 2000 Communication has been defined as a process by which individuals share meaning, it offers the means of creating and implementing behavioral changes both within and without an organization (see, for example, Dibb et al., 1991; Cheney, 1991...

... Qualitative techniques Services marketing The nature and characteristics of services pose different challenges for managers, given that a service is an act, a process, and a performance (Gilmore, 1996). As with many services, the museum product is delivered in a physical environment or site which...

... Limited 1999 Phenomenology Grounded theory Qualitative techniques Consumer behaviour Data analysis Data collection strategies With regard to contemporary application, the work of Schutz during the 1960s which combined Husserl’s philosophical phenomenology with a social phenomenology...

... the methodological debate in marketing research. © MCB UP Limited 1995 Computers Database management Marketing research Methodology Qualitative techniques Out of the search for new techniques to overcome these constraints emerged a range of computer software packages designed to assist...