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Keywords: Rational thinking
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Journal Articles
Individual difference factors related to anthropomorphic tendency
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 973–1002.
Published: 09 May 2016
... to anthropomorphic tendency. Hypotheses for the pilot study are developed throughout the discussion. Personality Anthropomorphism Anthropomorphic tendency Experiential thinking Individual differences Rational thinking […] we anthropomorphise because guessing that the world is humanlike is a good...
