Keywords: Rational thinking
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Journal Articles
European Journal of Marketing (2016) 50 (5-6): 973–1002.
Published: 09 May 2016
... Emerald Group Publishing Limited Licensed re-use rights only Personality Anthropomorphism Anthropomorphic tendency Experiential thinking Individual differences Rational thinking […] we anthropomorphise because guessing that the world is humanlike is a good bet. It is a bet because...

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