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Keywords: Realism
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Journal Articles
Is high realism more effective in addressing customer responses of humanoid robot? – The mediation role of perceived trust
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1615–1643.
Published: 09 May 2025
...Ke Ma; Xiaojie Duan; Wengang Liu; Mingfu Zheng Purpose Realism of humanoid robots refers to human-like characteristics in these robots, which makes them resemble humans in appearance and behavior. Humanoid robots with varying degrees of realism not only influence customer acceptance but also serve...
Includes: Supplementary data
Journal Articles
Welcome to the desert of the real: reality, realism, measurement, and C-OAR-SE
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (11): 1959–1968.
Published: 14 November 2016
...), measuring the attributes of subatomic particles (e.g. electron spin) and suchlike. Nick Lee can be contacted at: nick.lee@wbs.ac.uk 04 10 2016 04 10 2016 Psychometrics Measurement Validity Realism For almost two decades, we have enjoyed various jousts with John Rossiter...
