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Keywords: Referrals
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Journal Articles
The role of perceived firm social media interactivity in facilitating customer engagement behaviors
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (4): 995–1022.
Published: 03 December 2020
...Siddik Bozkurt; David Marius Gligor; Barry J. Babin Purpose The purpose of this study is to examine how customers’ perceptions of brands’ social media interactivity impact customer engagement behaviors (CEBs) (e.g. customer purchases, referrals, influence and knowledge) while accounting...
Journal Articles
Sustainable, hedonic and efficient: Interaction effects between product properties and consumer reviews on post-experience responses
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (7-8): 1375–1394.
Published: 08 July 2014
...-Cecile Cervellon can be contacted at: marie-cecile.cervellon@edhec.edu © Emerald Group Publishing Limited 2014 Referrals Fair trade Sustainable Organic Consumer reviews Green to receive and eventually provide comments on trialed products; and to compare the price offers...
Journal Articles
Impact of service pricing on referral behaviour
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (7): 1052–1066.
Published: 19 July 2013
...Christian Barrot; Jan U. Becker; Jannik Meyners Purpose This study seeks to examine the effect of pricing as a marketing instrument to stimulate word‐of‐mouth (WOM) by comparing the influence of two pricing strategies (i.e. a low‐complexity vs a network‐effects tariff) on the referral behaviour...
