... marketing Regression analysis Service delivery Service contract termination Hauke Wetzel can be contacted at: h.wetzel@unsw.edu.au The framework contains NWOM as the key dependent variable. Defined as the extent to which a customer denigrates the service provider to others (Grégoire...

... Associates (US) [ 1 ]. Brand management Marketing strategy Location Retailing Country of origin Fast-moving consumer goods Regression analysis Brewing industry Authenticity Consumer packaged goods Food Marketing Localness About 25 years ago, a class of global brands (brands selling...

... 15 09 2016 22 12 2016 07 02 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Sports Sponsorship Marketing management Memory Regression analysis With a growth rate of 4.1 per cent and expenditures of US$57.5bn in 2015...

... be contacted at: smoon13@uncc.edu 07 06 2015 22 10 2015 18 11 2015 26 11 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Korea Survey Market segmentation Regression analysis Entertainment For decades...

... – The paper addresses the need to account for spatial effects in revenue response functions of public transport companies. Sven Müller can be contacted at: sven.mueller@wiso.uni-hamburg.de © Emerald Group Publishing Limited 2015 Marketing Sales Empirical study Regression analysis Service...

... Limited 2015 Health care Retailers Regression analysis Pharmaceuticals Davies (1972) identifies three types of influence of a retail outlet location. He distinguishes arterial accessibility, general accessibility and special accessibility of a retail location. Arterial...

.... © Emerald Group Publishing Limited 2010 Consumer behaviour Innovation Labelling Regression analysis Ecolabelling schemes provide consumers with information about the environmental quality of individual products, at the point of purchase, in order to enable them to choose products...

... by contact personnel whose main activity is selling services (Gounaris and Venetis, 2002). Trust Interpersonal relations Financial services Sales force Regression analysis For Gundlach and Murphy (1993 , p.. 41) “trust is the most universally accepted variable as a basis of any...

... Khemakhem can be contacted at: romdhanekhemakhem@yahoo.fr or romdhane.khemakhem@fsegs.rnu.tn © Emerald Group Publishing Limited 2010 Market entry Export markets Transaction costs Uncertainty management Direct marketing Regression analysis The entry mode choice is the selection...

...Serkan Akinci; Erdener Kaynak; Eda Atilgan; Şafak Aksoy Purpose The objective of this article is to determine the usage and application of logistic regression analysis in the marketing literature by comparing the market positioning of prominent marketing journals. Design/methodology/approach...

... and satisfaction. Results from a moderated regression confirming such a role for value are reported. Implications are drawn and opportunities for further research are highlighted. © MCB UP Limited 2000 Service quality Customer satisfaction Value Regression analysis Services marketing Service...

...Evangelos Xideas; Socrates Moschuris This article reports on the influence of product type on the purchasing structure within selected phases of the purchasing process by using regression analysis on data from Greek manufacturing and utility enterprises. Our study examined the influence of two...

... Regression analysis Barral[ 11 ] argues that NCEs that are marketed globally are recognized as the true innovations of the industry. Indeed,Grabowski[ 12 , 13 ] argues that NCEs that are launched only in the country where they originate, or have limited introduction to international markets...

... on the demand for industrial products, and it suggests that there are advantages in competing on these dimensions. © MCB UP Limited 1989 Factor analysis Logistics Marketing strategy Prices Sales promotion Regression analysis ...

...Melvyn Hirst Describes a procedure of constructing a model using the regression equation approach and states there are many pitfalls that the innocent forecaster must look out for, if he/she is to construct a successful forecasting model using the regression analysis approach. Proposes that models...