...Jasmina Ilicic; Stacey M. Brennan Purpose This research aims to introduce an anxious product-shaking effect, whereby consumers regulate the emotion of anxiety (i.e. anxious, nervous and jittery) elicited through product packaging design by shaking a product, which decreases eating intentions...

...Andrew G. Parsons; Christoph Schumacher Purpose The purpose of this paper is to examine the regulation of advertising by considering market‐driven firms (those seeking to keep within the boundaries set by social and industry norms) and market drivers (those seeking to stretch boundaries to gain...

... the need for independent monitoring of DTCA's effects on stakeholder groups to ensure that regulations governing this advertising are broadly based. Practical implications The authors suggest changes to DTCA regulation, specifically the introduction of a “fair balance” criterion and a statement...