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Keywords: Regulations
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (1): 219–246.
Published: 13 August 2020
... 06 2020 01 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Trust Complexity theory Regulations fsQCA Online privacy Power-responsibility equilibrium Privacy empowerment Corporate privacy responsibility Information...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (5): 67–80.
Published: 01 May 1996
... Financial services Insurance Marketing Regulations The past two decades have witnessed a growing interest in both business and marketing ethics. The marketing of financial services in general and insurance products in particular presents an interesting case study of many of the ethical issues...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (6): 24–36.
Published: 01 June 1991
..., tobacco, alcoholic beverages, food and drug specific, and infant formula advertising have also come under government scrutiny in national and international settings. © MCB UP Limited 1991 Advertising Developing countries Health Regulations Multinationals ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1990) 24 (10): 19–31.
Published: 01 October 1990
... the current state of affairs of the industry in terms of its structure and regulation. © MCB UP Limited 1990 China Advertising Marketing Regulations Development ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1990) 24 (6): 6–23.
Published: 01 June 1990
...P. Rajan Varadarajan; P.N. Thirunarayana A survey of consumer attitudes towards marketing practices,consumerism and government regulations in India, an industrialising country, revealed a high level of consumer discontent and support for the consumerism movement. A comparison of the results...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (9): 72–73.
Published: 01 September 1986
... Bibliography History of Advertising Trust Recruitment Regulations 72 HAT Research by George Harrison A large part of the aims and objectives of the History of Advertising Trust is to stimulate research into various aspects of the history of advertising in Britain. If this results in publication in book...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1985) 19 (1): 5–11.
Published: 01 January 1985
.... Reveals that these organizations are playing an ever‐increasing role in the move towards stranger advertising regulation, noting the impact which they have achieved. Concludes that European and US business people see consumer organizations as not being representative of consumers in general and also...
