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Keywords: Relational governance
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Journal Articles
Boundary spanner closeness to partner firm as relational governance in turbulent versus stable environments
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (1): 252–282.
Published: 10 December 2021
... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only However, we still lack a comprehensive understanding of the function of a key relational governance component, namely, boundary spanners. Many of the prior studies have focused on various relational...
Journal Articles
Governance mechanism alignment at the top and operating levels of alliance hierarchy: reconciling two competing schools of thought
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (7): 1873–1900.
Published: 24 March 2021
...). Hierarchical moderated regression models are adopted to test the hypotheses and two-stage regression analyzes are used to correct for endogeneity. Findings This paper finds that relational governance has a greater impact on alliance performance than contract utilization at the top level. Furthermore...
