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Keywords: Relationship outcomes
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (9): 1127–1149.
Published: 14 September 2012
... influences retailer satisfaction with the brand. Retailer satisfaction with the brand emerged as a key relationship outcome. Satisfaction is an important measure in the channels literature (Simpson et al., 2001) and results from the purchase experience over time (Garbarino and Johnson, 1999...
