... of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Religion Priming Brand name Morality Self-congruity Self-brand connection Experiment Field study The authors thank Monash Business School, Monash University and The University of Sydney Business School, The University...

... provide evidence that, indeed, consumers low in religiosity display a higher reliance on facts compared with consumers high in religiosity. Religion Religiosity Ad appeals Rational appeals Emotional appeals Given the ubiquitous nature of religion across the world, it is not surprising...

...Stephanie Geiger-Oneto; Elizabeth A. Minton Purpose The purpose of this paper is to explore the role of religion, morality and mindset in influencing perceptions of luxury products. Design/methodology/approach The study uses three experimental studies to investigate this relationship...

... Religion “Halalisation” Market development Consumerism Understanding the relationship between religion and the market is an established topic within the disciplines of marketing and consumer behaviour research. Many scholars have endeavoured to investigate how the dynamics of religion...

... Religion Non‐profit organizations United Kingdom The fundraising landscape in the UK, and indeed across the entire EU, has become intensely unpredictable and turbulent. The central cause for this condition is the current economic global downturn, which is estimated to cost the charitable...

...Kim Shyan Fam; David S. Waller; B. Zafer Erdogan In a constantly changing and increasingly globalized world, religion still plays a significant role in influencing social and consumer behavior. This study will analyze what influence religion and intensity of belief has on attitudes towards...

... be considered. Specifically,enhanced knowledge of religious differences in consumption decision processes should have significant impact on the effectiveness of global marketing strategies. Consumer attitudes Marketing planning Religion © MCB UP Limited 1994 Religion, being an aspect...