... brands could promote marketplace equality. Although researchers have begun to investigate DRR's implications for marketing, little attention has been paid to the roles of power distance belief and religiosity in this domain. Design/methodology/approach This research reports three experimental studies...

...Elizabeth A. Minton Purpose This paper aims to identify religiosity scale usage in academic marketing articles and compare the effectiveness of different religiosity scales in predicting marketing and consumer behavior outcomes. Design/methodology/approach Articles (n = 397...

...Frank Gregory Cabano; Elizabeth A. Minton Purpose This research aims to examine how religiosity influences consumers’ responses to rational versus emotional ad appeals. Design/methodology/approach Four experiments were conducted that examined how religiosity affected consumers’ responses...

...Felix Septianto; Fandy Tjiptono; Widya Paramita; Tung Moi Chiew Purpose The purpose of this paper is to examine a three-way interaction between the two motivational orientations of religiosity (i.e. intrinsic and extrinsic) and recognition (in this study, an explicit expectation that behavior...