... including pricing and the location of showrooms. Discusses the consequences of competition in the marketplace. Highlights the results of a survey into consumers' attitudes on buying or renting. Asserts that consumer motivations to continue or renew a rental agreement are not the same as at the initial...

... reflected dissatisfaction with the product; in other instances it did not. A further 17% of consumers had terminated their agreements upon moving to an area which could not be serviced from the existing showroom. Since some of these consumers might also have decided not to rent another set[5], we can say...

...F. Livesey Examines the application of marketing principles in the market of TV rental. Looks at empirical data taken from a sample of 200 customers, who were all asked their opinions on the advantages and disadvantages of renting a television set. Provides pointers for improvement...