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Keywords: Replacement
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1983) 17 (4): 34–49.
Published: 01 April 1983
... consumers who recently replaced one of the following products – washing machine, refrigerator, TV furniture or car. Outlines six main areas in the study: Consumer characteristics; Usage situation characteristics; Purchase situation characteristics; Product characteristics; Replacement motives; Product...
