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Keywords: Representation
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Journal Articles
Woke-washing: “intersectional” femvertising and branding “woke” bravery
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Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (11): 2723–2745.
Published: 12 December 2019
... of stereotypical representations and marketing’s connection to intersecting issues regarding racism and sexism. Originality/value This research outlines a conceptualisation of the branding of “woke” bravery, which expands our understanding of the interdependency of issues related to race, gender, feminism...
