..., and they will be more averse to building up commitment and trust toward the service provider (Weun et al., 2004 ; Zourrig et al., 2014). Research methods Factor analysis Promotion Intention Cluster analysis Customer attitudes Perception of justice The past decade has seen...

... occur even when a textual context signals the additive meaning. Research methods Ambiguity Clarity Construct definition Vagueness Over the past half-century, a frequently cited literature has developed regarding the construction of marketing measures (Churchill, 1979 ; Mowen and Voss...

.../implications This paper offers three contributions. First, it highlights the continued importance of the content analysis research method, particularly with the explosive growth of natural language-based user-generated content. Second, it provides a road map of how to use AI-enabled content analysis. Third...

.... Originality/value A cross‐continental review and evaluation of research designs and scientific identity of academic marketing journals is presented. Greg Wood can be contacted at: gwood@deakin.edu.au © Emerald Group Publishing Limited 2007 Serials Marketing Research Research methods...

... of research in marketing and, in addition to the findings of the analysis, the explanation offered for the dominance of quantitative methods is of value to researchers. © Emerald Group Publishing Limited 2007 Qualitative research Quantitative methods Market research Research methods...

... . xix + 1210 pp. , ISBN: 0‐7619‐2757‐3 (cloth) hardback Norman K. Denzin and Yvonna S. Lincoln © Emerald Group Publishing Limited 2006 --> Qualitative research Qualitative market Research Research methods This section has two book reviews. They show critically the examples...

... ; Backhaus and Koch, 1985). These opinions are expressed in the literature without quoting empirical evidence. © Emerald Group Publishing Limited 2006 Marketing Market research Research methods Sciences Philosophy We therefore wish to confront them with empirical findings and state...

...://www.businessandmanagementresearch.com , ISBN: 0 946433 02 X   £17.99 Paperback © Emerald Group Publishing Limited 2006 --> Management research Research methods Research work The book reads like a practitioner's diary, packed full of insights from someone who has thoughtfully reflected on their wide experience...