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Keywords: Resource advantage
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (4): 748–771.
Published: 10 April 2017
...Stephen Charters; Nathalie Spielmann; Barry J. Babin Purpose The aim of this paper is to consider place as a value proposition, in the context of Resource-Advantage Theory, by analysing the concept of terroir, including its antecedents and consequences. Design/methodology/approach The authors...
