Keywords: Resource advantage
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2017) 51 (4): 748–771.
Published: 10 April 2017
...Stephen Charters; Nathalie Spielmann; Barry J. Babin Purpose The aim of this paper is to consider place as a value proposition, in the context of Resource-Advantage Theory, by analysing the concept of terroir, including its antecedents and consequences. Design/methodology/approach The authors...

or Create an Account

Close Modal
Close Modal