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Keywords: Resource allocation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (10): 2265–2287.
Published: 16 October 2024
... deterrence strategies Price-cut Quality improvement Resource allocation Airline industry Incumbent firms, across many industries, are constantly under threat of entry by other firms into their markets. In particular, threats posed by low-cost firms, with innovative and cost-efficient business...
