... of service business strategies. Chun‐Hsien Liu can be contacted at: yangsh@ms16.hinet.net © Emerald Group Publishing Limited 2010 Resource management Customers Service industries Service delivery Integration Corporate strategy To gain competitive advantage in a fast changing...

... with resource strategies. © Emerald Group Publishing Limited 2006 Non‐profit organizations Market orientation Resource management Portugal Relevant literature in modern marketing and management has largely emphasised that the adoption of a market orientation can be considered...

... Limited 2004 Sponsorship Competitive advantage Resource management Commensurate with its exponential growth as a marketing communication vehicle, sponsorship has, in recent years, been the focus of intense academic interest. Defined as an investment in cash of kind in an event, team...

..., general equilibrium. © MCB UP Limited 2001 Competition Marketing theory Resource management Productivity Economic growth Because it enables firms to pursue other objectives, such as contributing to social causes or being a good citizen in the communities in which it operates...

... it from within. The symptoms of the working of the quisling are numerous: Academic staff Business schools Performance levels Resource management A few weeks sabbatical at the Fuqua School of Business at Duke University have given me the opportunity to reflect on the effectiveness...

...John Amis; Trevor Slack; Tim Berrett © Emerald Group Publishing Limited 1999 Competences Competitive strategy Marketing mix Resource management Sponsorship Sport Sport sponsorship involves the allocation of scarce resources with the intent of achieving certain...

... Management theory Marketing process Process control Resource management ...

... aims can be achieved, the aims being to maximise the profitable assimilation of natural gas in to the U.K. economy, to reduce Britain's industrial fuel costs and to relieve the Balance of Payments. 297 © MCB UP Limited 1968 Forecasting Gas industry Resource management ...