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Keywords: Resource utilization
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1181–1203.
Published: 21 February 2020
... at: http://creativecommons.org/licences/by/4.0/legalcode Coopetition Digital marketing Bipartite network projection method Digital business network Digital referral Inter-organizational learning Peer-to-peer referral Resource utilization At the beginning of the twenty-first century...
