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Keywords: Resource-based view (RBV)
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (2): 257–278.
Published: 25 February 2019
...Henry F.L. Chung; Zhujun Ding; Xufei Ma Purpose The purpose of this paper is to integrate the resource-based view (RBV) with organisational learning theory by investigating the role of the RBV mechanism in the preceding performance-current performance linkage. The authors further examine the role...
