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Keywords: Retail environment
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Journal Articles
The retail environment design (RED) scale: conceptualization and measurement
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (4): 900–927.
Published: 26 January 2024
...Julie Steen; Brian N. Rutherford; Barry J. Babin; Joseph F. Hair, Jr. Purpose Design is an important construct in the retail environment literature. Yet, the measures used for design have not followed appropriate scale development procedures. The purpose of this study is to provide a conceptual...
Journal Articles
Store managers – the seismographs in shopping centres
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2127–2152.
Published: 04 November 2014
... 2014 Boundary spanning Location Shopping centre Store manager Retail environment The overall contribution of this paper is that it provides a more complete understanding of the role of the store manager as an integral actor in the shopping centre in terms of informational...
