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Keywords: Retail management
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2620–2648.
Published: 10 June 2021
...., 2018). Retail store managers, in particular, play a critical role in operationalizing firm strategies aimed at instilling positive workplace attitudes and behaviors within frontline workers (Murray and Evans, 2013). Given the balance of resources and demands typically presented to retail managers...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (7-8): 1550–1573.
Published: 16 April 2018
... simplicity should facilitate its implementation by practitioners. Customer segmentation Marketing analytics Category management Market basket analysis Multidimensional scaling Retail Management Andres Musalem can be contacted at: amusalem7@gmail.com 03 06 2017 23 11 2017 28...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (3-4): 524–541.
Published: 30 March 2012
..., but it ignored any size constraints. Yuo et al. (2004) and Yuo and Lizieri (2006) considered mall size, shop size and tenant mix as three independent variables, but in fact they are the two sides of a coin. © Emerald Group Publishing Limited 2012 Retail management Retail trade...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (3-4): 292–306.
Published: 10 April 2007
... of retail preferences across the enlarged EU. Retail management European Union Customer behaviour Eastern Europe Standardization Product adaptation In May 2004, after 14 years of transitioning from a centrally planned economic system to a market economic system, eight Central and Eastern...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1118–1131.
Published: 01 September 2005
... relations Retail management Stakeholder analysis Successful retail management involves balancing multiple demands and returns across key stakeholders, while mismanaging stakeholder relationships may have enduring negative effects (Whysall, 2000). Thus, prima facie, it seems retailers must manage...
