Keywords: Retail trade
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Journal Articles
European Journal of Marketing (2012) 46 (3-4): 524–541.
Published: 30 March 2012
..., but it ignored any size constraints. Yuo et al. (2004) and Yuo and Lizieri (2006) considered mall size, shop size and tenant mix as three independent variables, but in fact they are the two sides of a coin. © Emerald Group Publishing Limited 2012 Retail management Retail trade...
Journal Articles
European Journal of Marketing (2011) 45 (7-8): 1236–1252.
Published: 26 July 2011
..., an attractive front label, someone recommended it, and alcohol level below 13%. The final item was included because of recent regulatory interest in rising alcohol levels in wine. Retail trade Marketing Market segmentation In an increasingly globalised world, cross‐national comparisons...
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European Journal of Marketing (2002) 36 (11-12): 1327–1343.
Published: 01 December 2002
... between buyer characteristics and the importance that they place on different criteria during the decision‐making process. Clear correlations exist, and these can be explained and supported by the qualitative data gathered during the study. © MCB UP Limited 2002 Retail trade Decision making...
Journal Articles
European Journal of Marketing (2002) 36 (1-2): 211–230.
Published: 01 February 2002
... affecting relational exchange. In this particular setting of voluntary chains, we argue that two factors are particularly important for understanding the effectiveness of these chains in their relationships with other actors: © MCB UP Limited 2002 Retail trade Supply chain Norway...
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European Journal of Marketing (2000) 34 (1-2): 190–206.
Published: 01 February 2000
... Bargaining Retail trade National cultures Consumer marketing A national character describes a pattern of enduring personality characteristics found among the populations of nations (Clark, 1990). Hofstede (1980) has found four dimensions, which are shared by cultures of all nations: power distance...
Journal Articles
European Journal of Marketing (1993) 27 (7): 21–38.
Published: 01 August 1993
...Harald Biong Increased concentration within the retail trade may have great,negative consequences for a supplier if its relationship to a chain dissolves. The objective of this study is to develop an understanding of the way in which the supplier′s use of the marketing mix components(salesforce...
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European Journal of Marketing (1992) 26 (10): 5–16.
Published: 01 October 1992
...Michael Jay Polonsky; Denise G. Jarratt Net retail trade flow and outshopping specifically have been examined from a variety of different aspects. All earlier works used some “adjusted” income data to determine total retail expenditures; however, these expenditures were not adjusted according...
Journal Articles
European Journal of Marketing (1992) 26 (8-9): 25–34.
Published: 01 August 1992
... Zysman′s (1983) work on governments and markets may be a way forward. © MCB UP Limited 1992 Economics European Union International trade International marketing Mergers and acquisitions Retail trade ...
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European Journal of Marketing (1992) 26 (8-9): 35–47.
Published: 01 August 1992
... Limited 1992 Distribution operations Europe Logistics Marketing strategy Retail trade United Kingdom Note: This paper was subsequently published in Logistics Information Management, Volume 6 Number 1, 1983. ...
Journal Articles
European Journal of Marketing (1992) 26 (2): 5–14.
Published: 01 February 1992
... before competing on lower prices. © MCB UP Limited 1992 Advertising Brand names Consumer behaviour Grocery industry Own‐label goods Pricing Retail trade ...
Journal Articles
European Journal of Marketing (1986) 20 (9): 41–56.
Published: 01 September 1986
...Beverley Ann Tudor Examines early retail trade advertising in two typical UK provincial newspapers ‐ the ‘Leicester Journal’ and the ‘Leicester Chronicle’. Looks in depth at the differences in the style of advertising of the two newspapers, citing: food and drink; fashion; household products...
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