Keywords: Retail work
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Journal Articles
European Journal of Marketing (2022) 56 (10): 2804–2825.
Published: 21 November 2022
... brand promise can act as a form of career-washing, where there is a significant dis-connect between the promise offered and the reality of retail work on the ground. Julia Marcet Alonso can be contacted at: j.marcet-alonso@liverpool.ac.uk 31 10 2021 08 04 2022 08 07 2022 17 09...

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