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Keywords: Rigor
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (10): 2375–2405.
Published: 21 October 2025
... The key finding of this article is a cc-rc-c framework of conceptual article quality. It is characterized by three dimensions, namely cc-quality (conceptual creativity), rc-quality (conceptual rigor) and c-quality (comprehensibility). A comprehensive rubric is also provided for evaluating the quality...
