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Keywords: Rigour/rigor and relevance
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Journal Articles
Reflections on a decade of EJM and marketing scholarship: the good, the bad, and the future
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1774–1798.
Published: 14 November 2017
... science Statistical significance Rigour/rigor and relevance © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only 18 09 2017 18 09 2017 Nick Lee can be contacted at: nick.lee@wbs.ac.uk The extreme example of slicing is simply...
