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Keywords: Rigour/rigor and relevance
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1774–1798.
Published: 14 November 2017
... Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing research Publication Social science Statistical significance Rigour/rigor and relevance In 2008 I, along with Gordon Greenley, formally took over as Joint Editors-in-Chief of the European Journal...
