...Nevena Koukova; Joydeep Srivastava Purpose The purpose of this paper is to investigate whether the numeric representation of a relatively low risk in terms of a ratio versus a percentage affects risk perception. Design/methodology/approach We propose a conceptual framework that explains...

...Xiaofei Tang; Yong (Eddie) Luo; Pan Zhou; Ben Lowe Purpose This paper aims to examine different types of sharing platforms based on risk perceptions of product/service providers and users, and to illustrate appropriate platform regulation preferences. Design/methodology/approach A survey...