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Keywords: Role ambiguity
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Journal Articles
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (6): 838–859.
Published: 01 June 2010
... brands (e.g., Balabanis and Craven, 1997 ; Murphy, 1997) and on the Internet (Mitchell et al., 2004). Consumer behaviour Customer satisfaction Trust Role ambiguity © Emerald Group Publishing Limited 2010 Gianfranco Walsh can be contacted at: walsh@uni‐koblenz.de...
Journal Articles
The effects of environmental dynamism and heterogeneity on salespeople’s role perceptions, performance and job satisfaction
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (7): 49–67.
Published: 01 July 1996
...Ravipreet S. Sohi Develops a structural equations model which examines the effects of environmental dynamism and heterogeneity on salespeople’s role conflict, role ambiguity, performance and job satisfaction. The model is tested with EQS, using data collected from 230 salespeople in multiple...
