...Gillian Hogg; Denis Doolan Considers the various roles that public relations practitioners play and the implications of those roles for the status of public relations within the organisation. Within the context of local authorities in Scotland, considers the organisational constraints within which...

...Bert Rosenbloom; Paul R. Warshaw The role concept has been largely ignored in recent marketing channels literature. The authors address this issue from the wholesaling perspective, conceptualising the wholesaler′s role in terms of six marketing functions that they perform for manufacturers...

... categorical variables is investigated. Some strategic implications for the marketing of pharmaceutical products are identified, as are areas for further research. © MCB UP Limited 1988 Marketing Research Medicine Pharmaceutical Industry Roles Pharmaceutical Promotion Tools Pharmaceutical...

...Steven Lysonski Provides an empirical view of sexism in British magazine advertising in order to determine the frequency of role portrayals and the extent to which they have become more progressive. Examines various categories of magazines for both men and women in order to detect any shifts...

... of special importance to discuss in greater detail with regard to the optimisation of efficiency and job statisfaction. © MCB UP Limited 1979 Personal selling Marketing Communications Advertising Commodities Salesforce Roles Job satisfaction Personal Selling by Peter Hammann Abstract...

...E. Gummesson Investigates the role of the professional in a firm offering professional services aiming to answer the questions of: what marketing activities the professional might use; what proportion of his/her time should be divided into what areas; and how marketing sales and costs might...

...Charles Moss States that salespeople are increasingly taking on a dual role — not only of selling, but also in gathering intelligence from the marketplace. Presents three case histories of different companies, showing how they use the knowledge of their salespeople in product development, sales...

...Ron Arnfield Reviews the role of service in the marketing mix with regard to its possibilities, using organizational examples as an illustration. Outlines an approach to service strategy and examines its cost limitations. Suggests that the increasing complexity of products and more intense...