Keywords: Sales Management
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European Journal of Marketing (2021) 55 (10): 2674–2699.
Published: 27 July 2021
...Richard Conde; Victor Prybutok; Kenneth Thompson Purpose Previous sales control research has limited the definition of outcome controls exclusively to sales outcomes in an outside sales context. In addition to sales outcome controls, inside sales managers use phone operational outcomes...
Journal Articles
European Journal of Marketing (2019) 53 (4): 758–784.
Published: 08 April 2019
... This study clarified the key drivers of RV decision-making using SLT and identified an effective sales development strategy to maintain an ethically responsible salesforce. Organizational development Financial salespeople Sales management Recidivism Business ethics Chia-Yi Cheng can...
Journal Articles
European Journal of Marketing (2013) 47 (3-4): 635–654.
Published: 29 March 2013
...Elyria Kemp; Aberdeen Leila Borders; Joe M. Ricks Purpose The purpose of this paper is to examine the role of sales manager support in promoting the subjective well‐being of salespeople as well as the function of the sales manager in cultivating positive, motivating and productive environments...
Journal Articles
Journal Articles
European Journal of Marketing (2009) 43 (7-8): 873–889.
Published: 24 July 2009
... in the sales environment and how they may impact on the sales function in a European and international context. It presents a contemporary picture of the state of academic sales management knowledge and contrasts it with academic perceptions of areas of concern for sales practitioners. In so doing...
Journal Articles
European Journal of Marketing (2009) 43 (7-8): 961–984.
Published: 24 July 2009
... are low. However, KAM might prove to be a tool to clarify the seller dedication to the customer. Key accounts Complexity theory Sales management Industrial marketing Operational complexity may affect the customer expectations, as in the lower right quadrant in Figure 2 , especially...
Journal Articles
European Journal of Marketing (2009) 43 (7-8): 907–937.
Published: 24 July 2009
...Susi Geiger; Paolo Guenzi; John W. Cadogan; Nick Lee; Anssi Tarkiainen; Sanna Sundqvist Purpose The purpose of this paper is to develop and test a model of the role managers and peers play in shaping salespeople's ethical behaviour. The model specifies that sales manager personal moral...
Journal Articles
European Journal of Marketing (2008) 42 (11-12): 1162–1169.
Published: 14 November 2008
... to seek samples. © Emerald Group Publishing Limited 2008 Buying behavior Advertising Sales management Quality control Intentions result from decisions to act in a particular way (Fishbein and Ajzen, 1975). Eagly and Chaiken (1993 , p. 168) noted that intentions are a psychological...
Journal Articles
European Journal of Marketing (2006) 40 (11-12): 1360–1374.
Published: 01 November 2006
... in collaborative and co‐operative activities. Relational value is defined as being appropriated by both supplier and customer. © Emerald Group Publishing Limited 2006 Key accounts Sales management Value analysis Marketing deals with exchanges and the management of relationships (Achrol...
Journal Articles
European Journal of Marketing (2003) 37 (11-12): 1746–1761.
Published: 01 December 2003
... promotions and consumer reactions. © MCB UP Limited 2003 Sales management Premium products Marketing communications Consumer behaviour Sales promotion comprises a multitude of marketing tools designed to stimulate the purchase of goods and services by providing an incentive. Among those...
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2002) 36 (11-12): 1389–1414.
Published: 01 December 2002
... of performance‐reward contingency, salesperson career stage, and salesperson performance level, are developed and subjected to empirical testing. The results offer valuable insights for sales managers attempting to develop and maintain highly committed salesforces, and researchers attempting to explain...
Journal Articles
European Journal of Marketing (2001) 35 (1-2): 27–50.
Published: 01 February 2001
...Alan J. Dubinsky; Rajiv Mehta; Rolph E. Anderson States that little empirical work is available as a guide in the design and implementation of sales manager training programs. Examines the relationship between trainee satisfaction with sales manager training (a measure for training effectiveness...
Journal Articles
European Journal of Marketing (1999) 33 (9-10): 945–957.
Published: 01 October 1999
...Ken Grant; David W. Cravens Examines the impact of manager and salesforce antecedents on sales organization effectiveness, using a sample of 146 Australian sales units. Indicates that sales manager monitoring, directing, evaluating and rewarding activities distinguish between high and low sales...

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