... re-use rights only Retailing Sales promotions Consumer purchase behaviour Multi-item promotions Price framing Sales response modelling Price promotions are an attractive marketing tool because they are easily implemented and promise considerable sales increases in the short run...

...Faith Legh Tries to piece together a brief jigsaw of sales' various promotional bodies and their history. States that the year of 1933, which was the year when the British Sales Promotion Association was conceived, was not followed by its American equivalent until 23 years later. Discusses...

... 1973 Retailing Sales promotions Vouchers Marketing Pricing 176 | Trading Stamps and Retail Prices by J. F. Pickering From time to time controversy arises regarding the effect that the adoption of trading stamps has on retail prices. In this paper we shall endeavour to consider the main...