... are always provided by the X units that have to be paid for, we do not expect that customers have difficulties in determining appropriate reference price levels. Retailing Sales promotions Consumer purchase behaviour Multi-item promotions Price framing Sales response modelling Price...

...Faith Legh Tries to piece together a brief jigsaw of sales' various promotional bodies and their history. States that the year of 1933, which was the year when the British Sales Promotion Association was conceived, was not followed by its American equivalent until 23 years later. Discusses...

...J. F. Pickering Considers the main arguments on the question of the effect of the adoption of trading stamps on retail prices. Reveals from the studies that under normal conditions trading stamps are an effective and worthwhile form of promotion to the retailer and the consumer. Retailing Sales...