... in the extant literature, and presents some guiding principles, before analysing the case study of minimum unit pricing of alcohol in Scotland. The failure to comprehensively employ upstream social marketing in this case is compared with the successful use of upstream social marketing in tobacco control...

.... Design/methodology/approach Framed within a social network perspective, this interpretive study draws on 22 in‐depth interviews to discuss the emergence and consequences of conflict within relationships shared by advertising creatives, account managers, researchers and media planners located in Scotland...

... Food and drink products Scotland This paper reports the results of a series of 13 case studies carried out as part of a larger project, funded by Scotlang, a research infrastructural project (see www.scilt.stir.ac.uk/Scotlang/Index.htm), which sought to investigate the impact of use...

...Gillian Hogg; Denis Doolan Considers the various roles that public relations practitioners play and the implications of those roles for the status of public relations within the organisation. Within the context of local authorities in Scotland, considers the organisational constraints within which...

... be used to begin a systematic analysis of the courses and consequences of product policy decisions. © MCB UP Limited 1986 Managers Marketing literature Product range Scotland 5 Towards a Theory of Product Range Policy by R.A. Kent University of Stirling Introduction If marketing...