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Keywords: Self/Other
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (1-2): 288–313.
Published: 04 February 2014
..., for the individual, reflects a re-conceptualisation of the Self/Other encounter. In order to explore this Self/Other dimension, the paper analyses the literary work of nineteenth-century writer Pierre Loti since his work begins to problematise this important motif. His work also provides insight into the effect...
