Keywords: Self-service
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Journal Articles
Journal Articles
European Journal of Marketing (2013) 47 (9): 1439–1457.
Published: 20 September 2013
...Sally Dibb and Marylyn Carrigan; Lisa Schuster; Judy Drennan; Ian N. Lings Purpose – This study aims to employ the Model of Goal-Directed Behaviour (MGB) to examine the consumer acceptance of technology-based self-service (TBSS) for a credence service instrumental to a social goal. Credence...
Journal Articles
European Journal of Marketing (2007) 41 (3-4): 367–381.
Published: 10 April 2007
...Stanley Paliwoda; Svetla Marinova; Daniel Nilsson Purpose The aim of this paper is to investigate cross‐cultural variations in the demographics of consumers using selfservice technologies (SSTs). Design/methodology/approach Questionnaires were randomly distributed to individuals in Sweden...

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