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Journal Articles

User experience sharing: Understanding customer initiation of value co-creation in online communities

Tom Chen, Judy Drennan, Lynda Andrews, Linda D. Hollebeek

European Journal of Marketing (2018) 52 (5-6): 1154–1184.

https://doi.org/10.1108/EJM-05-2016-0298

Published: 05 March 2018

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Journal Articles

Consumer acceptance of m-wellbeing services: a social marketing perspective

Lisa Schuster, Judy Drennan, Ian N. Lings

European Journal of Marketing (2013) 47 (9): 1439–1457.

https://doi.org/10.1108/EJM-10-2011-0556

Published: 20 September 2013

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Journal Articles

Linking perceived value of mobile marketing with the experiential consumption of mobile phones

Lynda Andrews, Judy Drennan, Rebekah Russell‐Bennett

European Journal of Marketing (2012) 46 (3-4): 357–386.

https://doi.org/10.1108/03090561211202512

Published: 30 March 2012

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Journal Articles

The influence of service quality and trade show effectiveness on post‐show purchase intention

Udo R. Gottlieb, Mark R. Brown, Judy Drennan

European Journal of Marketing (2011) 45 (11-12): 1642–1659.

https://doi.org/10.1108/03090561111167324

Published: 15 November 2011

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Journal Articles

Gendered perceptions of experiential value in using web‐based retail channels

Lynda Andrews, Geoffrey Kiel, Judy Drennan, Maree V. Boyle, Jay Weerawardena

European Journal of Marketing (2007) 41 (5-6): 640–658.

https://doi.org/10.1108/03090560710737660

Published: 05 June 2007

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User experience sharing: Understanding customer initiation of value co-creation in online communities

Consumer acceptance of m-wellbeing services: a social marketing perspective

Linking perceived value of mobile marketing with the experiential consumption of mobile phones

The influence of service quality and trade show effectiveness on post‐show purchase intention

Gendered perceptions of experiential value in using web‐based retail channels

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