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Journal Articles

User experience sharing: Understanding customer initiation of value co-creation in online communities

Tom Chen, Judy Drennan, Lynda Andrews, Linda D. Hollebeek

European Journal of Marketing (2018) 52 (5-6): 1154–1184.

https://doi.org/10.1108/EJM-05-2016-0298

Published: 05 March 2018

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Journal Articles

A relational approach to direct mail consumption: The perspective of engagement regimes

Simon Françoise, Lynda Andrews

European Journal of Marketing (2015) 49 (9-10): 1527–1562.

https://doi.org/10.1108/EJM-04-2014-0212

Published: 14 September 2015

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Journal Articles

Linking perceived value of mobile marketing with the experiential consumption of mobile phones

Lynda Andrews, Judy Drennan, Rebekah Russell‐Bennett

European Journal of Marketing (2012) 46 (3-4): 357–386.

https://doi.org/10.1108/03090561211202512

Published: 30 March 2012

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Journal Articles

Gendered perceptions of experiential value in using web‐based retail channels

Lynda Andrews, Geoffrey Kiel, Judy Drennan, Maree V. Boyle, Jay Weerawardena

European Journal of Marketing (2007) 41 (5-6): 640–658.

https://doi.org/10.1108/03090560710737660

Published: 05 June 2007

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