...Michel Tremblay; Xavier Parent-Rocheleau Purpose Drawing on the need–supply fit perspective, this study aims to examine how (mis)alignment between customer orientation (CO) and the service climate (SC) influences the affective organizational commitment and indirectly impacts employees’ customer...

...Concepción Varela-Neira; Filipe Coelho; Zaira Camoiras-Rodríguez Purpose This paper aims to examine the relationship between the interaction of the social media manager’s customer orientation and the service climate perceived by supervisors, on the customer’s perception of brand authenticity...

... to explore the formation and consequences of a cross-selling initiative climate, as well as how a service climate, which provides an important boundary condition, affects both its formation and its ultimate impact on service-sales performance. This article identifies two important predictors of a cross...