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Keywords: Service communication
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 793–822.
Published: 15 July 2026
.... AI chatbot Language style Sincerity Service communication Brand relationship Social response theory Funding for this research was provided by a Swinburne University of Technology Research Seed Grant. Rapid advances in artificial intelligence (AI), combined with customers’ rising...
