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Keywords: Service elimination
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Journal Articles
The service elimination decision‐making during the service life cycle: Some pilot empirical evidence
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (6): 844–874.
Published: 25 May 2012
... responses (49.8 per cent response rate). Findings A service may be eliminated from a service provider's portfolio in any stage of its life cycle. Further, in terms of precipitating circumstances, evaluation factors and elimination strategies, the service elimination process differs depending...
