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Keywords: Service life cycle
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Journal Articles
The service elimination decision‐making during the service life cycle: Some pilot empirical evidence
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (6): 844–874.
Published: 25 May 2012
... on the service's life cycle stage. Design/methodology/approach Data were secured by means of a structured questionnaire which was completed through personal interviews. Respondents answered all questions having a recently eliminated service in mind. The initial calls and follow‐up efforts generated 164 usable...
