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Keywords: Service portfolio rationalization
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Journal Articles
The service elimination decision‐making during the service life cycle: Some pilot empirical evidence
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (6): 844–874.
Published: 25 May 2012
... Service portfolio rationalization Services Professional services Managing service portfolios is a key marketing activity, especially for service companies (e.g. banks, insurance companies etc.) that operate in highly competitive environments, where continuous monitoring of, and adaptation...
