...Jose M. Pina; Eva Martinez; Leslie de Chernatony; Susan Drury Purpose The main objective of this study is to analyse the influence that service brand extensions have on corporate image. Design/methodology/approach After reviewing the previous literature, a model is proposed and tested...

... quality and related service evaluation outcomes. This study seeks to provide alternative conceptualization of business‐to‐business relationship quality based on the well‐established IMP interaction model and to clarify the relationship between relationship quality and service quality. The findings from...